Postwar color everywhere. Beauty turns aspirational and confident, matched lips and nails, saturated pages, the promise of transformation for a dime.
Revlon's Kay Daly matches lips and nails in a single shade and dares the reader with a quiz, "Are you made for Fire and Ice?"
The impactPostwar beauty turns aspirational and confident, and the matched lip-and-nail becomes a category.
Revlon ›
Maidenform's surreal dream campaign places the foundation garment in improbable public fantasies and runs, in various forms, for two decades.
The impactOne of the longest-running and most awarded campaigns of the century.
Maidenform ›Postwar color, everywhere. Revlon's Fire and Ice matches lips and nails in one shade and dares the reader; saturated pages promise transformation for a dime, and the matched lip-and-nail becomes a category.
Scent goes mass and aspirational. Bourjois' Evening in Paris is on every counter, Coty and Lentheric advertise in the fan magazines, and perfume becomes an everyday gift rather than a rarity.
The New Look's cinched waist and full skirt define the decade. Maidenform's dream campaign and Jantzen's swimwear sell the hourglass and the leisure body.
Authentic public-domain advertisements identified by the engine, served from the Internet Archive. Click any page to read it at the source. Imagery elsewhere on the page is illustrative.
The houses that owned the 1950s page, by quality-weighted share of voice, measured from the magazines.
| Year | House | Outlet | What appeared |
|---|---|---|---|
| 1950 | Max Factor | Photoplay | Pan-Cake Make-Up by Max Factor HOLLYWOOD |
| 1950 | Woodbury | Screenland | WOODBURY has a welcome new debutante |
| 1950 | Pond's | Screenland | polished brass case for Pond's Lips |
| 1950 | Coty | Screenland | one Coty "Air-Spun" Face Powder |
| 1950 | Maidenform | Photoplay | Maidenform |
| 1950 | Bourjois | Photoplay | Bourjois |
| 1951 | Max Factor | Modern Screen | famous non-drying indelible lipstick by Max Factor H |
| 1951 | Formfit | Photoplay | ONLY FORMFIT MAKES Life BRAS, GIRDLES, FOUNDATIO |
| 1951 | Lux | Modern Screen | LUX TOILET SOAP |
| 1951 | Maybelline | Photoplay | MAYBELLINE |
