Where the record counts how often a house appeared, this index records who it put on the page. The stars and models a product borrowed a face from, from the silent screen to the television age.
An early face of the Lux testimonial, the It Girl lending a bar of soap the glamour of the silent screen.
A Warner Brothers lead among the Lux testimonials.
Lent Lux the poise of the sophisticated comedy heroine.
One of the most-printed Lux faces, her name a fixture of the nine-out-of-ten tally.
The dancing star fronting the soap through the war years.
The wartime pin-up as a Lux face.
The young MGM star fronting Lux at the height of the studio system.
The decade's defining blonde among the last of the Lux stars.
A second house for a face Lux also printed, the studios' make-up chemist naming her too.
The platinum blonde as the make-up of the stars.
The MGM musical star for the Color Harmony line.
The Technicolor face selling the make-up built for Technicolor.
The redhead carrying Max Factor from the screen into the television age.
Revlon's on-air spokeswoman through the quiz show that made the house a household name.
The face of Fire and Ice, photographed by Avedon, the model who gave a lipstick a temperament.
The decade's highest-paid model, a recurring Revlon face.
A curated, sourced catalog of documented endorsements, not a machine-extracted measure. It centers the houses that built the celebrity-endorsement machine: Lux Toilet Soap's testimonial campaign, Max Factor's make-up of the stars, and Revlon's models and television face. The index is a seed that will grow, and each entry is written to be grounded, in time, in a specific advertisement from the record. Click any face to see that house in the record. Open data at /data/spokespeople.json. Portraits are public-domain publicity photographs, via Wikimedia Commons.
