Each decade is a scene from the record. Open one to walk its signature moments, the campaigns that changed beauty, and see the houses that owned the page.
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The record begins. Beauty is a private ritual, and the mass houses that will define the century are only being born.
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Woodbury's "A skin you love to touch" (1911) invents modern beauty advertising, tying a bar of soap to desire.
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Deco, the bob, and the compact. Pond's, Elizabeth Arden, and Coty make beauty a modern, buyable identity.
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Hollywood sells the face. Lux buys nine of ten screen stars, and Max Factor paints them for Technicolor.
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Lipstick as morale. Tangee's "War, Women and Lipstick" makes color a duty, and Jergens soothes the hands doing war work.
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Color everywhere. Revlon's Fire and Ice, Maybelline's lashes, and Camay fill the page in turquoise and coral.
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The look goes graphic. Cover Girl launches from Noxzema in 1961, and a younger, bolder beauty takes the page.
The houses on this timeline come from a quality-weighted share of voice read from the magazine record, the same engine that runs the live model.
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