Formfit peaked in the 1950s.
Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.
No house clearly overtook it in the sampled decades.
Present entirely through paid advertising in the sample.
A sample of the placements behind the figures above. Every point traces to a real page.
| Year | Outlet | Channel | What appeared |
|---|---|---|---|
| 1951 | Photoplay | advertising | ONLY FORMFIT MAKES Life BRAS, GIRDLES, FOUNDATIO |
Data via the Muse Parlor historical SOV API. How this is built →
