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A hundred-year profile

Prince Matchabelli

Prince Matchabelli peaked in the 1950s, then Lentheric overtook it in the 1940s.

Prince Matchabelli lineage · est. 1926 · Stradivari, Crown jewels bottles
13.0%Peak, the 1950s
3Placements
1930 to 1953Span
33.3%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Lenthericovertook it in the 1940s
Djer-Kissovertook it in the 1940s

Earned versus paid

Paid 2Earned 1

Mostly paid, with some earned editorial.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1930VogueeditorialMatchabelli perfumes
1953ScreenlandadvertisingPrince Matchabelli presents a special edition entitled "The

Other houses

Coty Elizabeth Arden Pond's Helena Rubinstein Jergens Lux Woodbury Tangee

Browse every Prince Matchabelli page in the record →

Data via the Muse Parlor historical SOV API. How this is built →