Muse ParlorMuse Parlor
A hundred-year profile

Dana

Dana peaked in the 1950s.

Dana lineage · est. 1932 · Tabu
9.6%Peak, the 1950s
1Placements
1953 to 1953Span
0%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

No house clearly overtook it in the sampled decades.

Earned versus paid

Paid 1Earned 0

Present entirely through paid advertising in the sample.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1953Modern Screenadvertisingthe forbidden perfume by Dana

Other houses

Browse every Dana page in the record →

Data via the Muse Parlor historical SOV API. How this is built →