Muse ParlorMuse Parlor
A hundred-year profile

Catalina

Catalina peaked in the 1950s.

Authentic Brands lineage · est. 1920 · Catalina swimsuits
28.1%Peak, the 1950s
2Placements
1956 to 1956Span
50.0%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%30%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

No house clearly overtook it in the sampled decades.

Earned versus paid

Paid 1Earned 1

Mostly paid, with some earned editorial.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1956PhotoplayeditorialBy Catalina. $17.95

Other houses

Data via the Muse Parlor historical SOV API. How this is built →