Bourjois peaked in the 1950s.
Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.
No house clearly overtook it in the sampled decades.
Mostly paid, with some earned editorial.
A sample of the placements behind the figures above. Every point traces to a real page.
| Year | Outlet | Channel | What appeared |
|---|---|---|---|
| 1920 | The Delineator | advertising | Bourjois |
| 1924 | Ladies' Home Journal | advertising | BOURJOIS |
| 1935 | Photoplay | advertising | Evening in Paris • BOURJOIS |
| 1939 | Screenland | advertising | Evening in Paris BOURJOIS NEW YORK |
| 1953 | Modern Screen | advertising | BOURJOIS Created in France ... Made in the U.S.A. |
| 1958 | Photoplay | advertising | CREATED IN PARIS, MADE BY BOURJOIS IN U.S.A. |
Data via the Muse Parlor historical SOV API. How this is built →
