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A hundred-year profile

Bourjois

Bourjois peaked in the 1950s, then Lentheric overtook it in the 1940s.

Coty lineage · est. 1900 · Evening in Paris, Soir de Paris
54.5%Peak, the 1950s
17Placements
1920 to 1959Span
5.9%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%15%30%45%60%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Lenthericovertook it in the 1940s
Djer-Kissovertook it in the 1940s
Hudnutovertook it in the 1940s

Earned versus paid

Paid 16Earned 1

Mostly paid, with some earned editorial.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1920The DelineatoradvertisingBourjois
1922VogueadvertisingBOURJOIS' MANON LESCAUT FACE POWDER
1924Harper's BazaaradvertisingBOURJOIS
1928VogueadvertisingBOURJOIS, INC. PARIS AND NEW YORK
1935PhotoplayadvertisingEvening in Paris • BOURJOIS
1939ScreenlandadvertisingEvening in Paris BOURJOIS NEW YORK
1950PhotoplayadvertisingBourjois
1953Modern ScreenadvertisingBOURJOIS Created in France ... Made in the U.S.A.

Other houses

Coty Elizabeth Arden Pond's Helena Rubinstein Jergens Lux Woodbury Tangee

Browse every Bourjois page in the record →

Data via the Muse Parlor historical SOV API. How this is built →