Hollywood sells the face. The studios lend their stars, the Technicolor close-up makes complexion a national concern, and celebrity endorsement is invented at scale.
Lux Toilet Soap signs the studios' contract players, and the Technicolor close-up makes a woman's complexion a national concern.
The impactCelebrity endorsement at industrial scale, the template for a century of it.
Lux ›
Max Factor's Pan-Cake, built for Technicolor, jumps off the set and onto the vanity.
The impactThe word make-up, and the product, enter everyday life from Hollywood.
Max Factor ›Hollywood sells the face. Lux signs the studios' stars and Max Factor's Pan-Cake, built for Technicolor, jumps from the set to the vanity; the close-up makes complexion a national concern.
Scent weathers the Depression on glamour. The established houses, Guerlain, Houbigant, Coty, hold the prestige pages while affordable American florals fill the fan magazines.
The bias cut restores the curve and the silhouette turns long and fluid. Foundation houses advertise the smooth line the new gowns require.
Authentic public-domain advertisements identified by the engine, served from the Internet Archive. Click any page to read it at the source. Imagery elsewhere on the page is illustrative.
The houses that owned the 1930s page, by quality-weighted share of voice, measured from the magazines.
| Year | House | Outlet | What appeared |
|---|---|---|---|
| 1930 | Pond's | Photoplay | Pond's Cold Cream, Pond's Cleansing Tissues, Pond's |
| 1930 | Max Factor | Screenland | Large advertisement showing 'Hollywood's MAKE-UP SEC |
| 1930 | Coty | Photoplay | LES POUDRES COTY |
| 1930 | Tangee | Modern Screen | TANGEE |
| 1930 | Lady Esther | Harper's Bazaar | Text explicitly mentions 'Lady Esther's Basic Tr |
| 1930 | Elizabeth Arden | Vogue | Elizabeth Arden, at 691 Fifth Avenue |
| 1930 | Caron | Harper's Bazaar | Caron's new bottle of "Nuit de Noel" |
| 1930 | Yardley | Harper's Bazaar | Yardley & Co., Ltd. |
| 1930 | Helena Rubinstein | Harper's Bazaar | Helena Rubinstein |
| 1930 | Maidenform | Vogue | The Maiden Form |
