A hundred-year profile

Hudnut

Hudnut peaked in the 1940s, then Bourjois overtook it in the 1950s.

lineage · est. 1880 · Three Flowers, DuBarry (Du Barry), Yanky Clover, Violet Sec, Gemey, Marvelous

30.7%Peak, the 1940s

9Placements

1906 to 1942Span

33.3%Earned share

Share of voice by decade

All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Bourjoisovertook it in the 1950s

Prince Matchabelliovertook it in the 1950s

Danaovertook it in the 1950s

Paid 6Earned 3

Mostly paid, with some earned editorial.

A sample of the placements behind the figures above. Every point traces to a real page.

Year	Outlet	Channel	What appeared
1906	Harper's Bazaar	editorial	DuBarry
1909	Vogue	advertising	DERMA CREAM HUDNUT
1915	Vogue	editorial	Du Barry red, French blue, gold, lavender, and l
1916	Vogue	advertising	HUDNUT'S MARVELOUS COLD CREAM
1928	Harper's Bazaar	advertising	RICHARD HUDNUT
1938	Photoplay	advertising	MARVELOUS EYE-MATCHED MAKEUP by Richard Hudnut
1942	Photoplay	editorial	Du Barry

Data via the Muse Parlor historical SOV API. How this is built →