Deco geometry, the bob, and the powder compact. Cosmetics move from the dressing table into the handbag, and beauty, and French perfume, become a modern, buyable identity.
Coty's Air-Spun powder, Pond's twin creams, and Elizabeth Arden's Fifth Avenue salon turn beauty into a modern, buyable identity for the bobbed, Deco woman.
The impactCosmetics move from the dressing table into the handbag and onto the street.
Coty ›
Chanel bottles an abstract aldehyde perfume under a couturier's name; Guerlain's Shalimar, Lanvin's Arpege, and Bourjois' Evening in Paris follow onto the Deco pages of Vogue and Harper's Bazaar.
The impactPerfume becomes couture, and the fragrance brand becomes a luxury in its own right.
Chanel ›Cosmetics leave the dressing table for the handbag. Visible color becomes respectable, and Coty's Air-Spun powder, Pond's twin creams, and Elizabeth Arden's salon make beauty a buyable modern identity.
The great decade of French scent. Chanel No. 5, Guerlain's Shalimar, Lanvin's Arpege, and Bourjois' Evening in Paris turn perfume into couture, sold on the Deco pages of Vogue and Harper's Bazaar.
The flapper's straight, dropped-waist line and the cloche. Vanity Fair silk underwear and Maidenform's new brassiere shape the boyish silhouette the decade demands.
Authentic public-domain advertisements identified by the engine, served from the Internet Archive. Click any page to read it at the source. Imagery elsewhere on the page is illustrative.
The houses that owned the 1920s page, by quality-weighted share of voice, measured from the magazines.
| Year | House | Outlet | What appeared |
|---|---|---|---|
| 1920 | Warner's | The Delineator | Warner's Brassieres and Bandeaux Brassieres |
| 1920 | Elizabeth Arden | The Delineator | Elizabeth Arden |
| 1920 | Bourjois | The Delineator | Bourjois |
| 1920 | Pond's | Ladies' Home Journal | POND'S Cold Cream & Vanishing Cream |
| 1920 | Maybelline | Vanity Fair | MAYBELL LABORATORIES |
| 1920 | Vivaudou | Harper's Bazaar | VIVAUDOU |
| 1920 | Coty | Vogue | Coty |
| 1920 | Helena Rubinstein | Harper's Bazaar | MADAME HELENA RUBINSTEIN SPECIALIST in BEAUTY CU |
| 1921 | Lux | Ladies' Home Journal | Clear brand name 'Lux' in headline 'The makers of Lu |
| 1921 | Munsingwear | Harper's Bazaar | MUNSINGWEAR |
