Chanel peaked in the 1930s.
Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.
No house clearly overtook it in the sampled decades.
Written about more than it advertised, the mark of a prestige house.
A sample of the placements behind the figures above. Every point traces to a real page.
| Year | Outlet | Channel | What appeared |
|---|---|---|---|
| 1935 | Modern Screen | editorial | Chanel No. 5 |
| 1938 | Modern Screen | editorial | Chanel |
Data via the Muse Parlor historical SOV API. How this is built →
