The look goes young and graphic. A new mass beauty arrives for a younger buyer, the last analog decade before the mirror turns digital.
Noxzema launches Cover Girl with clean, girl-next-door faces and a medicated make-up.
The impactMass beauty goes young and wholesome for the Youthquake.
Cover Girl ›
The mod look makes the eye the face's focus, lashes and liner over lip, as a younger, bolder beauty takes the page.
The impactBeauty's center of gravity shifts decisively to a youth market.
Maybelline ›The look goes young and graphic. Noxzema launches Cover Girl with clean, girl-next-door faces, and a new mass beauty arrives for a younger buyer in the last analog decade.
Youth reaches scent too, with lighter, single-note fragrances for the young buyer, though the decade's free-archive record thins as the corpus nears its edge.
The mod line, the mini, and graphic pattern. Swimwear and foundation brands chase a younger, more athletic silhouette.
Authentic public-domain advertisements identified by the engine, served from the Internet Archive. Click any page to read it at the source. Imagery elsewhere on the page is illustrative.
The houses that owned the 1960s page, by quality-weighted share of voice, measured from the magazines.
| Year | House | Outlet | What appeared |
|---|---|---|---|
| 1960 | Jantzen | Photoplay | Brand name 'Jantzen' appears twice in the undergarme |
| 1960 | Maidenform | Modern Screen | Maidenform Co. plant |
| 1960 | Maybelline | Photoplay | Maybelline |
| 1961 | Maidenform | Photoplay | Maidenform—a full-of-promise under-study with firmin |
| 1961 | Pond's | Photoplay | From Pond's, a new delicacy: "Luminous Angel," a tra |
