The Muse Parlor Folio · The 1960s
The Youthquake
The look goes young and graphic, the last analog decade before the mirror turns digital.
Noxzema launches Cover Girl in 1961 with clean, girl-next-door faces and a medicated make-up, and a new mass beauty arrives for a younger buyer. The look goes graphic, the eye becomes the face's focus, and lashes and liner win out over lip.
Fashion chases the same youth. Maidenform and Jantzen sell a younger, more athletic silhouette, and the page turns bright, high-key, and pop. It is the century's last analog decade, before the mirror turns digital.
“A new mass beauty, young, wholesome, and graphic, takes the page.”
