Beauty is still a private ritual of cold cream and toilet soap, but the first branded preparations are appearing in the women's press. The commercial century is being seeded.
Cold cream and toilet soap are private rituals, but branded preparations begin appearing in the women's press, and Pond's Extract moves from the medicine shelf toward the vanity.
The impactThe commercial beauty market is seeded, decades before it blooms.
Pond's ›Beauty is a discreet ritual of cold cream, toilet soap, and rice powder. Respectable women do not admit to paint, so the earliest brands sell skincare and cleanliness rather than color.
Scent is the one openly acceptable cosmetic. Houbigant, Roger & Gallet, and the great French houses sell eau de cologne and single-note florals from apothecary bottles, as much medicine as luxury.
The corseted S-bend silhouette rules. Ready-made apparel is in its infancy, so foundation garments and silk are the branded goods that reach the women's press.
The houses that owned the 1890s page, by quality-weighted share of voice, measured from the magazines.
| Year | House | Outlet | What appeared |
|---|---|---|---|
| Before the measured record. | |||
