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A hundred-year profile

Woodbury

Woodbury peaked in the 1950s, then Lux overtook it in the 1930s.

Andrew Jergens lineage · est. 1870 · Woodbury's Facial Soap, Facial Powder, Cold Cream
11.8%Peak, the 1950s
22Placements
1903 to 1956Span
4.5%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Luxovertook it in the 1930s
Max Factorovertook it in the 1930s
Tangeeovertook it in the 1930s

Earned versus paid

Paid 21Earned 1

Mostly paid, with some earned editorial.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1903Harper's BazaaradvertisingWoodbury's Facial Soap
1905VogueadvertisingWOODBURY'S
1910Harper's BazaaradvertisingJOHN H. WOODBURY'S NEW WRINKLE
1911VogueadvertisingWoodbury's Facial Soap
1916Harper's BazaaradvertisingWoodbury's Facial Soap
1918PhotoplayadvertisingWoodbury's Facial Soap
1921VogueadvertisingWoodbury's Facial Soap
1922VogueeditorialWoodbury Facial Cream

Other houses

Coty Pond's Elizabeth Arden Helena Rubinstein Jergens Lux Tangee Max Factor

Browse every Woodbury page in the record →

Data via the Muse Parlor historical SOV API. How this is built →