Muse ParlorMuse Parlor
A hundred-year profile

Warner's

Warner's peaked in the 1920s, then Maidenform overtook it in the 1930s.

PVH lineage · est. 1900 · Warner's corsets and foundations, Le Gant
16.3%Peak, the 1920s
8Placements
1908 to 1944Span
0%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Maidenformovertook it in the 1930s
Jantzenovertook it in the 1930s
Formfitovertook it in the 1950s

Earned versus paid

Paid 8Earned 0

Present entirely through paid advertising in the sample.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1908VogueadvertisingWarner's has given this corset a unique design
1913VogueadvertisingWARNER'S
1914VogueadvertisingLeft page shows 'Warner's BRASSIERE' and 'Warner
1920The DelineatoradvertisingWarner's Brassieres and Bandeaux Brassieres
1922Harper's BazaaradvertisingWarner's WRAP-AROUND
1923Ladies' Home JournaladvertisingWarner's WRAP-AROUND
1944ScreenlandadvertisingWarner's-Star

Other houses

Coty Pond's Elizabeth Arden Helena Rubinstein Jergens Lux Tangee Woodbury

Browse every Warner's page in the record →

Data via the Muse Parlor historical SOV API. How this is built →