A hundred-year profile

Vivaudou

Vivaudou peaked in the 1920s, then Hudnut overtook it in the 1930s.

lineage · est. 1915 · Mavis, La Boheme (talc, face powder, perfume)

11.3%Peak, the 1920s

11Placements

1915 to 1954Span

9.1%Earned share

Share of voice by decade

All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Hudnutovertook it in the 1930s

Chanelovertook it in the 1930s

Prince Matchabelliovertook it in the 1930s

Paid 10Earned 1

Mostly paid, with some earned editorial.

A sample of the placements behind the figures above. Every point traces to a real page.

Year	Outlet	Channel	What appeared
1915	Vanity Fair	advertising	V. VIVAUDOU CO., Inc.
1916	Vanity Fair	advertising	Paris VIVAUDOU New York
1918	Vogue	advertising	VIVAUDOU PARIS-NEW YORK
1919	Vanity Fair	advertising	SEND 25¢ TO VIVAUDOU, TIMES BUILDING, N.Y.
1920	Harper's Bazaar	advertising	VIVAUDOU
1922	Vogue	advertising	VIVAUDOU
1923	Vogue	advertising	V. VIVAUDOU, Inc.
1924	Vogue	advertising	V. Vivaudou

Data via the Muse Parlor historical SOV API. How this is built →