Muse ParlorMuse Parlor
A hundred-year profile

Vivaudou

Vivaudou peaked in the 1920s, then Chanel overtook it in the 1930s.

lineage · est. 1915 · Mavis, La Boheme (talc, face powder, perfume)
8.8%Peak, the 1920s
5Placements
1916 to 1954Span
0%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Chanelovertook it in the 1930s
Hudnutovertook it in the 1930s
Caronovertook it in the 1930s

Earned versus paid

Paid 5Earned 0

Present entirely through paid advertising in the sample.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1916Vanity FairadvertisingParis VIVAUDOU New York
1918Vanity FairadvertisingVIVAUDOU'S
1920Harper's BazaaradvertisingVIVAUDOU
1923VogueadvertisingV. VIVAUDOU, Inc.
1954Modern ScreenadvertisingMAVIS TALCUM

Other houses

Coty Pond's Elizabeth Arden Helena Rubinstein Jergens Lux Tangee Woodbury

Browse every Vivaudou page in the record →

Data via the Muse Parlor historical SOV API. How this is built →