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A hundred-year profile

Tangee

Tangee peaked in the 1940s, then Palmolive overtook it in the 1950s.

The Luft Company lineage · est. 1922 · Tangee Natural lipstick, Rouge, Face Powder
14.9%Peak, the 1940s
23Placements
1924 to 1949Span
4.3%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Palmoliveovertook it in the 1950s
Camayovertook it in the 1950s
Woodburyovertook it in the 1950s

Earned versus paid

Paid 22Earned 1

Mostly paid, with some earned editorial.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1924VogueadvertisingMons. Doriot TANGEE The Original Orange LIPSTICK
1925The DelineatoradvertisingRivals the beauty of the Scarlet Tangee
1926VogueadvertisingTANGEE
1929Ladies' Home JournaladvertisingTANGEE TALKIE
1930Modern ScreenadvertisingTANGEE
1931PhotoplayadvertisingTANGEE
1935ScreenlandeditorialMultiple clear references to 'Tangee' brand in the 'Femi-nit
1936Modern ScreenadvertisingTANGEE

Other houses

Coty Pond's Elizabeth Arden Helena Rubinstein Jergens Lux Woodbury Max Factor

Browse every Tangee page in the record →

Data via the Muse Parlor historical SOV API. How this is built →