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A hundred-year profile

Roger & Gallet

Roger & Gallet peaked in the 1920s, then Hudnut overtook it in the 1930s.

lineage · est. 1862 · Jean-Marie Farina eau de cologne, Le Jade, Vera Violetta, Fleurs d'Amour, sandalwood soap
7.4%Peak, the 1920s
6Placements
1907 to 1926Span
0%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Hudnutovertook it in the 1930s
Chanelovertook it in the 1930s
Prince Matchabelliovertook it in the 1930s

Earned versus paid

Paid 6Earned 0

Present entirely through paid advertising in the sample.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1907VogueadvertisingRoger & Gallet
1923Vanity FairadvertisingROGER & GALLET
1925VogueadvertisingROGER & GALLET
1926Harper's BazaaradvertisingROGER & GALLET

Other houses

Coty Elizabeth Arden Pond's Helena Rubinstein Jergens Lux Woodbury Tangee

Browse every Roger & Gallet page in the record →

Data via the Muse Parlor historical SOV API. How this is built →