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A hundred-year profile

Pond's

Pond's peaked in the 1930s, then Palmolive overtook it in the 1950s.

Unilever lineage · est. 1846 · Pond's Cold Cream, Vanishing Cream, Extract
17.4%Peak, the 1930s
44Placements
1906 to 1961Span
4.5%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Palmoliveovertook it in the 1950s
Jergensovertook it in the 1940s
Camayovertook it in the 1950s

Earned versus paid

Paid 42Earned 2

Mostly paid, with some earned editorial.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1906Munsey's MagazineadvertisingPond's Extract Soap
1911VogueadvertisingPond's Extract Company's Vanishing Cream
1912Harper's BazaareditorialPond's Extract
1913VogueadvertisingPond's Extract Company's VANISHING CREAM
1916VogueadvertisingPond's Vanishing Cream
1920Ladies' Home JournaladvertisingPOND'S Cold Cream & Vanishing Cream
1921Ladies' Home JournaladvertisingPOND'S Cold Cream & Vanishing Cream
1922Ladies' Home JournaladvertisingPOND'S Cold Cream Vanishing Cream

Other houses

Coty Elizabeth Arden Helena Rubinstein Jergens Lux Tangee Woodbury Max Factor

Browse every Pond's page in the record →

Data via the Muse Parlor historical SOV API. How this is built →