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A hundred-year profile

Pompeian

Pompeian peaked in the 1920s, then Max Factor overtook it in the 1930s.

lineage · est. 1900 · Pompeian Massage Cream, Beauty Powder, Bloom, Night Cream, Day Cream
0.5%Peak, the 1920s
5Placements
1907 to 1927Span
40.0%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Max Factorovertook it in the 1930s
Lady Estherovertook it in the 1930s
Noxzemaovertook it in the 1930s

Earned versus paid

Paid 3Earned 2

Mostly paid, with some earned editorial.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1907VogueadvertisingPompeian Massage Cream
1908Harper's BazaaradvertisingPOMPEIAN Massage Cream
1909VogueadvertisingPompeian Massage Cream
1919VogueeditorialIn the Pompeian line, bead by Mrs. John White Al
1927Harper's BazaareditorialPompeian Eastern Oil

Other houses

Coty Pond's Elizabeth Arden Helena Rubinstein Jergens Lux Tangee Woodbury

Browse every Pompeian page in the record →

Data via the Muse Parlor historical SOV API. How this is built →