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A hundred-year profile

Palmolive

Palmolive peaked in the 1950s, then Lux overtook it in the 1930s.

Colgate-Palmolive lineage · est. 1898 · Palm-Olive, Palmolive Soap, Shampoo, Shaving Cream
17.4%Peak, the 1950s
15Placements
1905 to 1956Span
0%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Luxovertook it in the 1930s
Max Factorovertook it in the 1930s
Tangeeovertook it in the 1930s

Earned versus paid

Paid 15Earned 0

Present entirely through paid advertising in the sample.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1905Harper's BazaaradvertisingPALMOLIVE
1918Vanity FairadvertisingPALMOLIVE SHAMPOO
1923The DelineatoradvertisingPalmolive Soap
1925PhotoplayadvertisingPALMOLIVE
1929PhotoplayadvertisingPalmolive!
1933PhotoplayadvertisingPALMOLIVE
1941Modern ScreenadvertisingColgate-Palmolive-Peet
1942Modern ScreenadvertisingColgate-Palmolive Co.

Other houses

Coty Pond's Elizabeth Arden Helena Rubinstein Jergens Lux Tangee Woodbury

Browse every Palmolive page in the record →

Data via the Muse Parlor historical SOV API. How this is built →