A hundred-year profile

Munsingwear

Munsingwear peaked in the 1920s, then Maidenform overtook it in the 1930s.

PVH lineage · est. 1886 · Munsingwear knit underwear

36.4%Peak, the 1920s

5Placements

1921 to 1956Span

20.0%Earned share

Share of voice by decade

All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Maidenformovertook it in the 1930s

Jantzenovertook it in the 1940s

Catalinaovertook it in the 1940s

Paid 4Earned 1

Mostly paid, with some earned editorial.

A sample of the placements behind the figures above. Every point traces to a real page.

Year	Outlet	Channel	What appeared
1921	Harper's Bazaar	advertising	MUNSINGWEAR
1922	Vogue	advertising	MUNSING WEAR
1939	Photoplay	advertising	MUNSINGWEAR, INC., MINNEAPOLIS, NEW YORK, CHICAG
1956	Photoplay	editorial	S. M. L. By Munsingwear, $5.95

Data via the Muse Parlor historical SOV API. How this is built →