A hundred-year profile

Lentheric

Lentheric peaked in the 1940s, then Bourjois overtook it in the 1950s.

lineage · est. 1885 · Tweed, Miracle, Shanghai, Confetti, Repartee, A Bientot, Gardenia

33.4%Peak, the 1940s

5Placements

1924 to 1953Span

0%Earned share

Share of voice by decade

All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Bourjoisovertook it in the 1950s

Prince Matchabelliovertook it in the 1950s

Danaovertook it in the 1950s

Paid 5Earned 0

Present entirely through paid advertising in the sample.

A sample of the placements behind the figures above. Every point traces to a real page.

Year	Outlet	Channel	What appeared
1924	Harper's Bazaar	advertising	LES POUDRES DE LENTHÉRIC LENTHÉRIC, Inc.
1925	Harper's Bazaar	advertising	LENTHÉRIC
1944	Screenland	advertising	Lentheric
1947	Screenland	advertising	Lentheric's contribution for bathing luxury — Ba
1953	Screenland	advertising	Lentheric's new, subtle combination of flower an

Data via the Muse Parlor historical SOV API. How this is built →