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A hundred-year profile

Jergens

Jergens peaked in the 1940s, then Palmolive overtook it in the 1950s.

Kao lineage · est. 1901 · Jergens Lotion, Jergens Soap
15.6%Peak, the 1940s
29Placements
1902 to 1957Span
13.8%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Palmoliveovertook it in the 1950s
Camayovertook it in the 1950s
Woodburyovertook it in the 1950s

Earned versus paid

Paid 25Earned 4

Mostly paid, with some earned editorial.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1902Harper's BazaaradvertisingThe Andrew Jergens Co.
1903Harper's BazaaradvertisingTHE ANDREW JERGENS CO., Sole Agents
1912VogueadvertisingJERGENS VIOLET GLYCERINE SOAP
1916Harper's BazaaradvertisingThe Andrew Jergens Company
1918PhotoplayadvertisingThe Andrew Jergens Co., 310 Spring Grove Avenue, Cincinnati,
1919VogueadvertisingThe Andrew Jergens Co.
1921VogueadvertisingThe Andrew Jergens Co., 1411 Spring Grove Ave.,
1922VogueadvertisingJERGENS LOTION

Other houses

Coty Elizabeth Arden Pond's Helena Rubinstein Lux Woodbury Tangee Max Factor

Browse every Jergens page in the record →

Data via the Muse Parlor historical SOV API. How this is built →