A hundred-year profile

Jergens

Jergens peaked in the 1940s, then Palmolive overtook it in the 1950s.

Kao lineage · est. 1901 · Jergens Lotion, Jergens Soap

15.6%Peak, the 1940s

27Placements

1903 to 1957Span

14.8%Earned share

Share of voice by decade

All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Palmoliveovertook it in the 1950s

Luxovertook it in the 1930s

Camayovertook it in the 1950s

Paid 23Earned 4

Mostly paid, with some earned editorial.

A sample of the placements behind the figures above. Every point traces to a real page.

Year	Outlet	Channel	What appeared
1903	Harper's Bazaar	advertising	THE ANDREW JERGENS CO., Sole Agents
1912	Vogue	advertising	JERGENS VIOLET GLYCERINE SOAP
1916	Harper's Bazaar	advertising	The Andrew Jergens Company
1918	Photoplay	advertising	The Andrew Jergens Co., 310 Spring Grove Avenue, Cincinnati,
1921	Vogue	advertising	The Andrew Jergens Co., 1411 Spring Grove Ave.,
1922	Vogue	advertising	JERGENS LOTION
1923	The Delineator	advertising	The Andrew Jergens Co.
1924	Vogue	advertising	THE ANDREW JERGENS CO.

Data via the Muse Parlor historical SOV API. How this is built →