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A hundred-year profile

Elizabeth Arden

Elizabeth Arden peaked in the 1920s, then Lux overtook it in the 1930s.

Revlon lineage · est. 1910 · Ardena, Blue Grass, Venetian, Eight Hour Cream
26.1%Peak, the 1920s
39Placements
1910 to 1930Span
17.9%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%30%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Luxovertook it in the 1930s
Max Factorovertook it in the 1930s
Tangeeovertook it in the 1930s

Earned versus paid

Paid 32Earned 7

Mostly paid, with some earned editorial.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1910VogueadvertisingElizabeth Arden
1911VogueadvertisingElizabeth Arden
1913Vanity FairadvertisingElizabeth Arden Salon : 509 Fifth Avenue : New Y
1915VogueadvertisingElizabeth Arden
1916Harper's BazaaradvertisingELIZABETH ARDEN
1918Harper's BazaaradvertisingELIZABETH ARDEN
1919Harper's BazaareditorialElizabeth Arden
1920The DelineatoradvertisingElizabeth Arden

Other houses

Coty Pond's Helena Rubinstein Jergens Lux Tangee Woodbury Max Factor

Browse every Elizabeth Arden page in the record →

Data via the Muse Parlor historical SOV API. How this is built →