A hundred-year profile

Djer-Kiss

Djer-Kiss peaked in the 1940s, then Bourjois overtook it in the 1950s.

lineage · est. 1914 · Djer-Kiss talc, face powder, rouge, sachet, toilet water, extract

27.8%Peak, the 1940s

4Placements

1916 to 1952Span

0%Earned share

Share of voice by decade

All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Bourjoisovertook it in the 1950s

Prince Matchabelliovertook it in the 1950s

Chanelovertook it in the 1930s

Paid 4Earned 0

Present entirely through paid advertising in the sample.

A sample of the placements behind the figures above. Every point traces to a real page.

Year	Outlet	Channel	What appeared
1916	Vanity Fair	advertising	Djer-Kiss Face Powder, that wonderful toilet cre
1925	Vogue	advertising	Djer-Kiss Rouge-and-Loose-Powder Vanity
1940	Modern Screen	advertising	DJER-KISS
1952	Modern Screen	advertising	DJER-KISS Talc (DEAR KISS) and DJER-KISS Long-La

Data via the Muse Parlor historical SOV API. How this is built →