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A hundred-year profile

Coty

Coty peaked in the 1920s, then Lux overtook it in the 1930s.

Coty lineage · est. 1904 · L'Origan, Emeraude, L'Aimant, Air-Spun (Chypre and Styx count only with the printed word Coty beside them)
18.0%Peak, the 1920s
44Placements
1908 to 1959Span
40.9%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Luxovertook it in the 1930s
Max Factorovertook it in the 1930s
Tangeeovertook it in the 1930s

Earned versus paid

Paid 26Earned 18

Mostly paid, with some earned editorial.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1908VogueeditorialCOTY HAND MIRROR
1912Harper's BazaaradvertisingCOTY
1915VogueeditorialCoty
1916VogueeditorialCoty
1917VogueadvertisingCOTY
1919Harper's BazaareditorialCoty's
1920VogueadvertisingCoty
1921Ladies' Home JournaladvertisingJonteel COMPACTS

Other houses

Pond's Elizabeth Arden Helena Rubinstein Jergens Lux Tangee Woodbury Max Factor

Browse every Coty page in the record →

Data via the Muse Parlor historical SOV API. How this is built →