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A hundred-year profile

Corday

Corday peaked in the 1920s, then Hudnut overtook it in the 1930s.

lineage · est. 1924 · Toujours Moi, Fame, Jet, Possession, Zigane, L'Ardente Nuit
5.9%Peak, the 1920s
3Placements
1926 to 1927Span
33.3%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Hudnutovertook it in the 1930s
Chanelovertook it in the 1930s
Prince Matchabelliovertook it in the 1930s

Earned versus paid

Paid 2Earned 1

Mostly paid, with some earned editorial.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1926VogueadvertisingCorday
1927VogueeditorialCorday's 'Femme du jour'

Other houses

Coty Elizabeth Arden Pond's Helena Rubinstein Jergens Lux Woodbury Tangee

Browse every Corday page in the record →

Data via the Muse Parlor historical SOV API. How this is built →