Chanel peaked in the 1930s, then Lentheric overtook it in the 1940s.
Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.
Written about more than it advertised, the mark of a prestige house.
A sample of the placements behind the figures above. Every point traces to a real page.
| Year | Outlet | Channel | What appeared |
|---|---|---|---|
| 1935 | Modern Screen | editorial | Chanel No. 5 |
| 1938 | Modern Screen | editorial | Chanel |
Data via the Muse Parlor historical SOV API. How this is built →
