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A hundred-year profile

Catalina

Catalina peaked in the 1950s.

Authentic Brands lineage · est. 1920 · Catalina swimsuits
19.2%Peak, the 1950s
3Placements
1942 to 1956Span
66.7%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

No house clearly overtook it in the sampled decades.

Earned versus paid

Paid 1Earned 2

Written about more than it advertised, the mark of a prestige house.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1942Modern ScreeneditorialCatalina Is.
1956PhotoplayeditorialBy Catalina. $17.95

Other houses

Browse every Catalina page in the record →

Data via the Muse Parlor historical SOV API. How this is built →