A hundred-year profile

Caron

Caron peaked in the 1920s, then Lentheric overtook it in the 1940s.

Caron lineage · est. 1904 · Nuit de Noel, Bellodgia, Fleurs de Rocaille

6.2%Peak, the 1920s

6Placements

1911 to 1930Span

16.7%Earned share

Share of voice by decade

All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Lenthericovertook it in the 1940s

Djer-Kissovertook it in the 1940s

Hudnutovertook it in the 1930s

Paid 5Earned 1

Mostly paid, with some earned editorial.

A sample of the placements behind the figures above. Every point traces to a real page.

Year	Outlet	Channel	What appeared
1911	Vogue	advertising	Caron Paris
1924	Harper's Bazaar	advertising	Caron's "Nuit de Noël"
1926	Harper's Bazaar	advertising	CARON CORPORATION, 389 FIFTH AVENUE, NEW YORK
1927	Harper's Bazaar	advertising	CARON CORP. 359 FIFTH AVENUE NEW YORK
1930	Harper's Bazaar	editorial	Caron's new bottle of "Nuit de Noel"

Data via the Muse Parlor historical SOV API. How this is built →