Muse ParlorMuse Parlor
A hundred-year profile

Camay

Camay peaked in the 1950s, then Palmolive overtook it in the 1950s.

Procter and Gamble lineage · est. 1926 · Camay soap
13.0%Peak, the 1950s
6Placements
1944 to 1953Span
0%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Palmoliveovertook it in the 1950s

Earned versus paid

Paid 6Earned 0

Present entirely through paid advertising in the sample.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1944Modern ScreenadvertisingCamay
1946Modern ScreenadvertisingCAMAY
1949Modern ScreenadvertisingCamay, the soap of beautiful women
1951PhotoplayadvertisingCAMAY
1953Modern ScreenadvertisingCAMAY

Other houses

Coty Pond's Elizabeth Arden Helena Rubinstein Jergens Lux Tangee Woodbury

Browse every Camay page in the record →

Data via the Muse Parlor historical SOV API. How this is built →