A hundred-year profile

Bourjois

Bourjois peaked in the 1950s, then Lentheric overtook it in the 1940s.

Coty lineage · est. 1900 · Evening in Paris, Soir de Paris

54.5%Peak, the 1950s

15Placements

1920 to 1959Span

6.7%Earned share

Share of voice by decade

All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Lenthericovertook it in the 1940s

Djer-Kissovertook it in the 1940s

Hudnutovertook it in the 1940s

Paid 14Earned 1

Mostly paid, with some earned editorial.

A sample of the placements behind the figures above. Every point traces to a real page.

Year	Outlet	Channel	What appeared
1920	The Delineator	advertising	Bourjois
1924	Harper's Bazaar	advertising	BOURJOIS
1928	Vogue	advertising	BOURJOIS, INC. PARIS AND NEW YORK
1935	Photoplay	advertising	Evening in Paris • BOURJOIS
1939	Screenland	advertising	Evening in Paris BOURJOIS NEW YORK
1950	Photoplay	advertising	Bourjois
1953	Modern Screen	advertising	BOURJOIS Created in France ... Made in the U.S.A.
1958	Photoplay	advertising	CREATED IN PARIS, MADE BY BOURJOIS IN U.S.A.

Data via the Muse Parlor historical SOV API. How this is built →